For Manufacturers who use a designee (CIMS) to comply with the regulation, CIMS provides a time and money saving service. Tire registration data provided by the tire dealers is captured, recorded, duplicated and stored per the requirements of the NHTSA Tire Registration Regulation. In the event of a safety related tire recall CIMS retrieves the tire registration information and provides the tire manufacturer/brand owner with the consumer information. The tire manufacturer (or CIMS) then provides the consumer with a direct, timely notice of the recall. CIMS provides the client with reports of the results of the recall and will continue to monitor all incoming registrations for recalled tires.